Marketing... An art of being an opportunist

The recent online sensation... Ola's this year April fool campaign catches everyone's attention. Though it is Ola's trend to launch a similar campaign every year, they are still able to create a curiosity in minds of Indian internet fraternity.. Ola got some sarcastic tweets and retweets but in my opinion the desired impact was achieved.

What is the success factor of online marketing campaigns? In my opinion, the campaign which correctly identifies the audience psychology and in turn catches the most attention is the most successful marketing campaign. This will in turn help in achieving better business eventually. So in short, the most viral marketing campaign is the most successful marketing campaign.
Psychology is taught as the basic subject in all the business schools. Studying the psychology of the audience minutely is the key to successful marketing.
In turn, effective communication leads to desired consumer behaviour. Ola's campaign was carefully designed after identifying Indian psychology. India lacks the proper and hygienic public washrooms. The main problem, even in urban india is a very poor infrastructure in this regard.
Ola identified this at the correct point of time. It is said that a problem or need creates the biggest business opportunity. Ola just tried to cash on the indian psychology of believing such things instantly. And I would say, it was a success. Apart from the intellectuals and industry experts, all the ordinary citizens of india believed in them.
The campaign created the required buzz. And the next step from Ola was to take correct advantage of this created buzz.
Ola launched, 'My ride, My cause' campaign through their app. They launched a crowd funding campaign to build 20000 toilets for the underprivileged in partnership with Gramalaya. The ola users would be able to participate in the campaign from April-October by donating Re 1/ride.

This social initiative will in turn catch the audience's attention again. I would definitely like to understand the brain behind this marketing campaign. A marketing genius.. what do you think?

References: https://www.thehindubusinessline.com/news/variety/how-olas-april-fools-prank-video-turned-real/article26704210.ece